Comment faire un Audit SEO en 11 étapes faciles avec Check-list

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Already, our custom SEO strategies have helped our clients’ companies generate more than $10 billion in revenue — and that’s just in the past five years. Reach out to us today to experience white-glove, concierge service that outperforms your best expectations. Let us show you why we will be the LAST marketing agency you ever engage with.

And we’re going to cover not only the steps to carry them out, but also how to fix the issues you find. Well, we’re here to help you get the higher rankings, traffic, and conversions you desire. David combines 20+ years of experience in SEO with the passion for teaching people how to optimize their websites the right way. That’s why David focuses on the particularly advanced SEO topics on the Seobility blog.

Pages with a lot of internal links

And then you can build an effective, data-backed plan to get your website at the top of SERPs. Optimization never ends because the landscape is always changing. Regular SEO audits can help you overcome this challenge head-on.

seo audit

A technical audit assesses your website from a technical SEO standpoint. It can involve searching for duplicate content on your site or broken links that direct users to 404 error pages. When it comes to SEO audits, technical audits are the standard. It evaluates keyword usage, content quality, and internal linking.

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seo audit

This combination allows search engines to sift through massive amounts of information and bring the most relevant results to your fingertips in seconds. When you conduct an SEO audit, you receive a list of action items you can fix on your site. It’s a great way to help you improve your site’s performance and drive better results for your campaign. With pages that aren’t robust, you’ll want to beef up the content or redirect them to content-rich URLs. To do this, de-index the low-value pages and focus on your high-value pages. When you de-index low-value pages, people can still visit them, but they don’t affect your site’s performance.

seo audit

User experience (UX) plays a significant role in how your website ranks. A tech SEO audit will help you identify things that could spoil UX or even turn users away from your website. I aimed to make this SEO audit checklist universal, covering all major steps of a technical SEO audit. But you can adjust the approach to align with your unique needs and goals. Overlooked issues and bugs often result in poor website indexing, faulty user experience, and lost profit.

Use Google Search Console’s Page Index Coverage report to see which pages are not being indexed and why. The second step is to search for your brand name on Google and review the results. After about three or four working days, we received a message back from Google saying that the reconsideration request was successful. The client was SEO Anomaly very relieved to see the green “tick” and “no issues detected” under the Manual Actions report of their Search Console account once again. When you are hit by a penalty, don’t just fix the surface-level things after a penalty.

  • Often, website owners come to me alarmed by “fatal” errors flagged by their SEO tools.
  • They help search engines understand the content of your pages and improve click-through rates from search results.
  • Broken links are URLs that point to a website that no longer exist or return an error.
  • Last but not least, the SEOptimer blog provides a bunch of relevant articles and tips and tricks for you to stay on top of the SEO improvement landscape.

SEO audit part two: Off-page SEO

Conductor offers custom pricing based on the number of total web pages you need to audit. You can distribute the number of pages across multiple websites. Switch to the “Sections” tab to add audit elements to your report. For more details about GBP optimization, check out this Google Business Optimization Checklist. Local SEO is especially important if your business has a physical location or you’re a service-based business targeting customers in specific areas.

seo audit

Website Speed, Performance & Security

Google’s algorithm is a complex system that retrieves the most relevant data to deliver the best possible results for a search query. The algorithm considers over 200 factors to determine rankings, and the list is constantly updated. A well-established geospatial software company needed their website to match the caliber of their business.

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