We recommend selecting 5 to 10+ pages that are valuable to your business and updating those frequently. If you’ve optimised your content correctly using the steps above and still aren’t getting any traction after 4 weeks, you’ll need to make some changes. Scroll down to a keyword, click on “SERP” and open the “AI Overview” dropdown. You can also see the estimated amount of traffic you’re getting from that AI Overview. If you can check off each of those items, you’re ready to submit your URL to Google and have them re-index.
To rank well for specific keywords, your content must align seamlessly with the search intent behind those keywords. If your content doesn’t directly address what users are searching for, then search engines like Google won’t consider it a relevant result. Google’s algorithm favors websites that stay true to their expertise and create clusters of content about relevant topics, rather than targeting a bunch of disparate keywords. These blog posts about marketing strategies would be referred to as “spoke” content. Once you create your spoke content, link all of it to a relevant central page that can act as the “hub.” In this case, we link marketing content to the call tracking product page.
Alternatively, you can use specialized SEO tools that track your positions for the necessary SEO Anomaly keywords in just one click and show you additional data for ranking analysis. Among the most popular ones are SE Ranking Rank Tracker, SEO PowerSuite, and Spy SERP. These tools provide valuable insights to enhance your local SEO strategy.
- The algorithms sole focus on backlinks now ensures SEO managers and webmasters build and attract high-quality backlinks that are seen as a strong “vote of confidence” between websites.
- Even small differences — like using “St.” on your website but “Street” on your Google Business Profile — can create confusion with search engines and hurt your rankings.
- With the 14 tips we left for you, we have zero doubts you’ll overcome many obstacles and skyrocket your ranking.
- When people are looking for something they don’t just use one word.
- If you are number 11, that means that you are on page 2 of Google as most search results have 10 listings per page.
- Red and orange scores signify that a piece of content is difficult to read.
Ensure your content is well-researched and structured with bullet points, FAQs, and multimedia elements. Internal links improve user navigation, helping both engagement and SEO performance. Switching to HTTPS is necessary to protect your client’s website and build trust among users and search engines. HTTPS (Hypertext Transfer Protocol Secure) encrypts the data sent from the user’s computer to the server. This keeps private data safe from attacks like data breaches and man-in-the-middle attacks.
Utilize Internal Linking
If you are unsure how to use “incognito” or what it is all you need to do is to press Ctrl + Shift + N to open an incognito window if you’re using Windows. Your search results will not be affected by what you have been searching for in the past which gives you a true result. Using these simple tips, you can maximise the SEO ranking of your Facebook business page on Google. Google is also forever changing and most savvy business owners know the importance of having your business rank on the first page.
All the top-ranking pages for “backlink checker” were free tools. For many business owners, website optimization is more technical than they have time for. Additionally, using structured data (Schema markup) alongside the map can further enhance your local SEO by providing search engines with precise business location details.
Use your contacts and pay attention to the credibility of the link-giving pages. If backlinks have obviously been paid for or come from dubious websites, Google will decrease the ranking of your website. These are usually high-value pieces of content like case studies or white papers that provide unique insight. Since those resources are specific to your business, when people want to use your data in their own content, they’ll usually link back to it.
SEO Site Checkup (Freemium)
If your site isn’t optimized, it’ll hinder the user experience, adversely affecting your ranking. And these days, any website builder will be mobile optimized out of the box like Hubspot’s free blog builder. Huge images can slow your page loading time, which hurts your ranking.
Make Posts
This not only aids accessibility for visually impaired users but also provides search engines with valuable information to index your images effectively. Putting the debatability of that question aside, the fact of the matter is, being #1 on the Google search engine results page (SERP) for your chosen keywords is a big deal for businesses. Early on in our blog’s history, over 2/3rds of our website traffic came from 2 articles—our only 2 articles to consistently rank #1 during that time.
If you need effective SEO solutions, explore the best website rank finder tools recommended for speed and simplicity. Older sites have longer history, which makes an impact on the site’s ranking. If the site has been owned by the same contact and has been operational for a long time, Google views it positively. However, the intent of the search is much more focused on finding an accountant rather than anything else. Most responsive website templates allow you to swap out default images and colors to create a completely unique design for your business.
Be the first to comment